For many car buffs, there is no better way to end the year than waking up to hear about the unveiling of their favourite car brand. This is what Coscharis Motors, sole franchisees of the automotive nameplate demonstrated right inside its BMW showroom located on the high-brow Victoria Island, Lagos.
Presenting the completely retooled BMW 3-Series to the motoring press, Abiona Babarinde, general manager in charge of marketing and corporate communications at Coscharis group said that the new BMW 3 series, themed the true original is a market leader in its segment especially given the new configurations and updates included in the current model.
Barely on the road the BMW 3 Series Sedan, is already leaving everything behind it, including conventions and expectations. As an ultimate sports sedan, its pioneering design language stands for the dawning of a new era in its segments. With a simple “Hey BMW” the all-new BMW 3 Series recognises your voice and heeds your every word.
I am sure we are aware that this model marks the seventh generation of the 3 series and also marks the start of a new chapter in the BMW design language: clear shapes and poetic surfaces enrich the “innate” dynamics with a modern presence. What’s more, the all-new BMW 3 Series Sedan boldly rethinks familiar design topics.
In terms of marketing positioning, Abiona Babarinde explained that, the 3-Series has always been a market leader in its segment. Through the new design language, the sports saloon is connecting the successful history with the future. An appearance that meets the wish for sheer driving pleasure with every detail. ‘’Our target is to position the model for corporate and retails sales directed at young hard working executives in their late 20s and mid-40s.
He pointed out that, the new sedan has all the connectivity that can compete and even surpass standards in other competing brands. In his words, ‘’Thanks to new connectivity technologies, you can now communicate with your 3-Series. Together with the technology package BMW connected-drive, services such as connected music or remote software upgrade, you always remain linked with your BMW and the world.
In matters of comfort, too, the BMW 3 Series appears even more generously proportioned and practical. Be it access to the vehicle via smartphone, acoustic glazing or the intelligent through-loading system – every detail makes life easier and offers a high level of ride comfort.
At the core of the new BMW 3 Series is the availability of 4 years/200,000 kilometers repair inclusive and 3 years/40,000km service inclusive packages, whichever comes first. This means that customers can relax with the knowledge that all agreed service/repair work and the required original BMW parts are already covered by the selected package.
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