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All- new Ford Bronco launched in Nigeria 100% American, says Coscharis


Coscharis Motors has launched the all-new Bronco into the Nigerian market at the just concluded Lagos motorfair. The muscular SUV which is 100 percentage designed and manufactured in America according to Coscharis Motors; the local franchisee is engineered to deliver thrilling and confident off-road experience, building on the DNA of the original 1966 Bronco and its racing heritage. 

The Bronco is Fords all-new outdoor brand featuring Built Wild 4×4 adventure vehicles. The all-new Bronco family includes a Bronco two-door, first-ever Bronco four-door model and all-new rugged, small SUV, Bronco Sport, which can all be ordered in Nigeria through Coscharis Motors.

It gets even better with ingenious new updatable technologies and adventure-ready attributes created for todays outdoor enthusiasts.

It comes loaded with lots of off-road safety and comfort features and is engineered to take the occupants to epic places, with capability to deliver confidence on any type of terrain. 

Abiona Babarinde, general manager, marketing and corporate communications, Coscharis Group, said the product launch inside the Balmoral Convention Centre inside the Federal Palace Hotel, Victoria Island, Lagos that, the Bronco has come home to stay in Nigeria. 

“Given the adventurous nature of our people and the challenging topography of some of our communities, it will soon become a must-have for everyone who can afford it”. He stated.

On his part, Justin Ngini, deputy general manager, Ford sales, Coscharis Motors said, the Bronco Wildtrak you are seeing today assures of value for money as it comes packed with a 2.7-liter ecoboost engine, 10-speed automatic transmission, 17 inches black gloss-painted aluminium wheels, sound deadening headliner, 6 speaker sound system, Sync 4, navigation system, leather trims, and many other comfort and safety features to help the owner navigate through any kind of terrain

Ngini assures that Coscharis Motors would deliver an exciting customer experience to any enthusiast who purchases a Bronco from the dealership.

In his submission, “As the exclusive Ford dealers in Nigeria, our OEM trained sales and aftersales teams are poised to dealer a world-class customer experience to our Bronco, and by extension, all other Ford brand customers the country”.

Apart from being accessible, Ngini also said the dealership is easily accessible, with presence in the six geopolitical zones of the country.

 It also offers trade-in opportunities for customers who wish to exchange their old Ford vehicles for a new Bronco or any other Ford variant. The company can also help to arrange finance options for interested customers who want to buy now and spread payment over a period of up to 5 years.

 The Ranger pick-up truck which comes in 4×2 single cabin currently has N1million discount offering, and the Figo, a sedan car offering N1million discount for fleet purchase of a minimum 5 units, were also on display. Other variants of Ford on display include Explorer and EcoSport. 

The original Bronco was nicknamed G.O.A.T. by Donald Frey, the Ford president who championed both Mustang and Bronco nameplates and challenged engineering teams to deliver go anywhere roadability. 

An agile, sports-oriented off-road 4×4, Ford dubbed the original 1966 Bronco a completely new line of sports-utility vehicles at its reveal Aug. 11, 1965  the first reference to SUVs from an American manufacturer.

Early Broncos had a rugged body-on-frame design with short front and rear overhangs, high ground clearance and a short wheelbase for maximum off-road capability. 

The toughness and agility at high speed enabled racers like Rod Hall and Larry Minor to capture an overall win at the gruelling 1969 Baja 1000  a victory no other production 4×4 has replicated in 50 years.

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