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Sony partners Honda to build car

Electronics brand Sony and car manufacturer Honda announced they would form a partnership, creating Sony Honda Mobility Inc.

The new company will focus on developing and selling electric vehicles in the future, with the first cars from the partnership set to go on sale in 2026.

The plan for the new company, due to be established in 2022, is to “engage in the joint development and sales of high value-added battery electric vehicles and commercialise them in conjunction with providing mobility services”.

Sony Honda Mobility Inc now claims its first car will be unveiled in Las Vegas on 4 January 2023 ahead of the Consumer Electronic Show on January 5. In a teaser video, the firm gives a very slight glimpse of the car, highlighting what looks to be the bonnet and a door edge. Honda’s expertise in production means it will take responsibility for vehicle manufacturing. Sony will bring to the table digital services for a future mobility platform.

Pre-orders for the new car should start from the beginning of 2025, with sales starting before the end of 2025. The car will be manufactured at Honda’s North American factory and the US will be the first to receive Sony Honda Mobility Inc’s car in Spring 2026.

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