…As G-Style GAC showroom excites Lagos governor
Franchise owners of the GAC brand in Nigeia, Choice International Group apart from being in the forefront since making huge investments into the economy is also leading the promotion of bilateral relation between Nigeria and China through trade and business development embedded with cultural value in different days.
Barely 10 years of doing automobile business in Nigeria, the Diana Chen-led CIG is seen to have dominated the nation’s auto industry, bringing a lot of innovations and added value into the business.
Recently, the group brought innovation, class and poise in automotive marketing with the unveiling of a G-style showroom and workshop in Victoria Island, Lagos, with the state governor, Babajide Sanwo-Olu, opening the facility built with a new concept and unique equipment.
Apart from providing space to display new tastefully furnished and distinctively designed cars, the waiting areas for customers (G-Elite, G-Stars and G-Family) offer clients an opportunity to interact with three different cultures namely Nigeria, Europe and China where visitors are made to admire Nigerian artworks in a cozy environment.
Diana Chen, a Chinese national and holder of many tradiitional chieftancy titles in Nigeria told Business A.M. recently that; “When we were designing the showroom and planning the opening, we thought of the message we want to put across to the people. Someone came up with the name G-Style and it was discussed that it must be of international standard”.
“Apart from the classy automobiles on display, we must have the European architecture, Chinese brand with African artwork. It should have the art spirits. It is a combination of the artwork and the new car technology. They are not just ordinary cars but the beauty of technology.”
She explained that the “G” is for everything good, great and colourful, adding, “The G of course represents the GAC.”
She was actively involved in the establishment of the mediation centre in West Africa in 2019. The Belt and Road Initiative is a strategy initiated by China seeking to connect Asia with Africa and Europe via land and maritime networks with the aim of improving regional integration, increasing trade and stimulating economic growth.
The CIG has extended into the production of essential home and office electronic items through Lontor Home and Gree Nigeria.
She also launched the Choice International Business School in collaboration with the Confucius Institute at the University of Lagos, an initiative meant to give opportunity for company’s workers to acquire more knowledge while earning their living.
Apart from providing direct jobs for Nigerians in the company, the group has embarked on the training and empowerment of young technicians under one of its subsidiaries, Gree Nigeria. Those trained are thereafter provided with necessary equipment to start work immediately, an initiative aimed at taking many out of the job market.
The firm recently confirmed that it would in a few months open in Ogba, Lagos, an auto assembly plant being developed in conjunction with the state government aimed at invigorating the nation’s economy.
“We are helping a number of Nigerian organisations, private and public to grow such as LCCI, NIPPS, Air Peace, in different ways, either through partnership or sponsorship of programmes/events.
“We signed an agreement with the LCCI at the beginning of the year. Gree is the head sponsor of the Lagos International Trade Fair,” Chen said.
“China recognises Nigeria’s high level of friendship. Nigeria is one of our topmost friends. “And we have taken up the challenge in Nigeria through our company.”
These engagements and active participation in local public welfare activities and shows have earned her accolades and recognitions.
Chen is Vanguard’s Foreign Investor of the Year. She won the Auto CEO of The Year prize at the prestigious Nigeria Auto Journalists Awards last year.
She is the first to be decorated with this prize by the auto journalists while her GAC GSA Sports Utility Vehicle won the Most Fascinating SUV of The Year award, the first by any Chinese made auto company.
She was in 2015 conferred with a chieftaincy title in Nigeria, the Iyalaje of Oshodi, making her the first Chinese female chief in the country. She had since received two more titles from Ondo state.
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