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Ford trucks will give customers returns on investment, says Babarinde

R-L: Abiona Babarinde, GM, Marketing and Corporate Communications, Coscharis Group; Dr. Aliyu Jelani, DG, National Automotive Design and Development; Ifeanyi Agwu, Managing Director, BKG; Julie Nwaoha, Truck Enthusiast during the unveiling of Ford Trucks brand into Nigeria represented by Coscharis Motors at the just concluded15th Lagos Motor Fair held at the Federal Palace Hotel, Lagos recently

Coscharis Motors Plc, a strong name in the Nigerian automobile market, recently launched the Ford Trucks brand of Heavy Duty Commercial Vehicles (HDCV) into the Nigerian market at the recently held 15th Lagos Motor Fair, which took place at the Federal Palace Hotel, Lagos.

Haulage businesses in Nigeria are in for a good time following the official introduction of the new set of heavy-duty Ford utility trucks by Coscharis Motors at the just-concluded 15th Lagos Motorfair held at the Federal Palace Hotel, Victoria Island, Lagos.

According to Abiona Babarinde, general manager in charge of marketing and communications at Coscharis group, “Ford Trucks will help to fill identified transportation gaps in the areas of logistics, haulage, construction, refuse disposal, etc. The trucks are built to handle both short and long distance transportation challenges with the toughness and capability that is required to face any given task. More importantly, you can trust Coscharis Motors to be there for you in terms of all sales and aftersales services support, including spare parts, for the trucks.”

Also speaking at the event, Helyn Osandu, General Manager, Sales, Ford Trucks, Coscharis Motors said, “To help our customers purchase the Ford Trucks with ease, Coscharis Motors has arranged flexible finance schemes from Coscharis Mobility, Polaris Bank and other upcoming finance institutions that are finance partners to the dealership. These partners will help customers purchase the trucks with equity contributions as low as 20% of the price of the trucks, while the balance is spread over a period of time.”

Ford Trucks, with almost 60 years of experience in truck manufacturing and product development for international markets, had earlier announced that they were confident that Coscharis would represent them well in the Nigerian trucks market. In the words of the Vice President of Ford Trucks, Serhan Turfan, “we believe that Coscharis will represent our brand in Nigeria excellently by building on our steady presence in the region and this is why we have committed to the new facility in Lagos, which is an important milestone for our operations in Nigeria.”

During the launch of the brand, which was witnessed by relevant industry players, includingJelani Aliyu, director-general of the Nigerian Automotive Design and Development Council (NADDC) and other special guests at the Motor Fair, Coscharis Motors featured two products from the construction series like the tipper and concrete mixer; and another two from the tractor series, namely the tractor head and garbage collector.

Ford Trucks are available in 4×2, 6×4 and 8×4 construction and tractor series, powered by a powerful Ecotorq 12.7-liter automatic transmission engine, producing up to 2150 Nm of torque and up to 430 PS power among other features.

By Online Editor

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