…runs faster, lasts longer, endures tough Nigerian roads.
For the first time ever, Nigeria experienced its own keke rally that kicked off on August 7 from the Stallion Auto Keke showroom located in Ijesha showroom Lagos.
The Stallion Bajaj Keke rally has now completed a tough terrain of 5594 kilometers through 27 cities covering18 states in the west, east and north central parts of the country in less than 41 days with a team of 5 experienced riders, Stallion officials and security agents. Collectively, the convoy covered over 26,000 kilometers without any product issues.
Managing director for the business, Manish Rohtagi stated that “The Keke Rally really boasts on how the new Baba Bajaj is tough, strong, reliable, and well equipped for the Nigerian roads. Having covered more than 5000 kilometers, the Kekes did not face any performance or maintenance challenges, even as it kept to its brand promise of “Runs Faster, Lasts Longer” through every rider who was a part of this rally.”
Flagged off from Lagos, the rally covered Ogun, Oyo, Kwara, Kogi, Benue, Enugu, Ebonyi, Cross River, Akwa Ibom, Abia, Rivers, Anambra, Delta, Edo, Ondo, Ekiti and Osun states to prove its durability. It spreads the message of urging Nigerians to be responsible in maintaining hygiene to curb the spread of corona virus.
Cultural and historic sites in each state were visited highlighting and sharing the Nigerian culture of host communities. The journey to these sites brought forth the stories around it to encourage connecting the youth to their rich heritage.
The vision from this rally was not only to take up the challenge of proving how credible the product is but also engaging in the stories of these riders that will go on to make the brand what it is.
Promoters of the rally say, the alliance of Stallion and Bajaj will continue to improve lives by going an extra mile providing rider-training facilities, scholarship programmes, mechanic empowerment programmes, ease in financing, ease of spare part availability and differentiated customer service through its existing footprints within the auto industry.
Bajaj Auto Limited is a world leader in the intra city vehicle space. Loved in 70 countries, the brand stands for integrity, dedication, resourcefulness, and determination to succeed and empower. It is a well-known brand for its durability, speed and manuverability and pioneer brand of tricycles in Nigeria loved by millions. It’s a keke for the people engineered for a smooth journey and better livelihood, Stallion Keke Bajaj said.
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