Suzuki Motors Corporation, Japan has given awards to Suzuki by CFAO in Nigeria in recognition of the dealership’s sterling achievement in the local automotive market space.
Few months ago, Suzuki by CFAO Nigeria received a Certificate of Excellence jointly signed Koichi Suzuki, senior executive officer, international marketing at Maruti Suzuki, India Limited and Kinji Saito, director and senior managing officer, Global Automobile Marketing, Suzuki Motor Corporation as the overall winner for being the highest in terms of Suzuki market share and improvement throughout the year 2021 in the category B of the African market.
Suzuki by CFAO Nigeria which became a franchisee of the Japanese brand in the country three years with Aissatou Diouf as the general manager also received an achievement award from the automaker in honour of its devotion and achievement for increased sales in Nigeria by more than 150 percent in the year 2021 compared to 2020.
The last, but not the least in the series of recognitions and awards to Suzuki by CFAO in Nigeria is in appreciation of its market share by more than 3 percent last year 2021 which is more than that of the year 2020.
It would be recalled that at last year’s edition of the Nigeria Auto Journalists Association awards night held at the Eko Hotel & Suites, Suzuki by CFAO Motors Nigeria Limited received the ‘Strongest Comeback Car Brand of the Year’ award.
In reaction to the award, the general manager, Suzuki by CFAO, Aissatou Diouf said, “It is a great honour for the Suzuki team to have received such an award from the Nigerian automotive journalists. We are happy Nigerians have warmed up to our brand and it gladdens our hearts to see Suzuki cars on the road nationwide’’.
She expressed appreciation to customers for trusting in the company and promised that her team would continue to seek ways to enhance their driving experience.
On the marketing strategies adopted by the team that shaped and increased public awareness of the brand within a very short period of her assumption of office, Diouf said that the team actively listened to Suzuki customers to better understand their expectations and create offers to suit their needs.
“We understand that our customers are our greatest assets and for us to be successful we have to give them the best value for their money. We introduced the Smart Link display innovation to some models, expanded our aftersales network, and also engaged more with our customers through our various lifestyle events.”
On where CFAO Motors is taking the Suzuki brand in a few years, she expressed optimism that they would continue to provide efficient mobility solutions.
Among other projections, the general manager explained that her team is focused on providing various customer-friendly financing options, which include CFAO’s new operating lease business, Loxea.
“We will continue to expand our aftersales and sales network and guarantee exceptional service to all Nigerians wherever they are’’. The general manager concluded.
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