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Ashok Leyland sets high new segment benchmark

L-R: Sachin Dasharath, head, Africa-International operations, Ashok Leyland and Harpreet Singh, managing director, VON Automobiles at the unveiling of the Ashok Leyland Phoenix in Lagos recently.

….local Stallion Motors launches Phoenix

Ashok Leyland, flagship of the Hinduja Group, along with Stallion Motors, the exclusive distributor in Nigeria for over a decade last weekend launched the successful light commercial vehicle called the Phoenix in Lagos, for the local market.

During the launch event, Harpreet Singh, the managing director of VON Automobiles, reiterated that the arrival of the light commercial vehicles Phoenix from Ashok Leyland adds to the growing range of the models.

He noted that, the introduction of Phoenix shows the company’s renewed commitment towards bringing tough, dependable and durable vehicles for logistics use in affordable range to the Nigerian customers.

The company with sales and service outlets in Lagos, Abuja, Ibadan and Port Harcourt has invested in a state-of-the-art central auto parts and service center at Orile Lagos to support the distribution of genuine parts across the nation for the upkeep of these vehicles.

Commenting on the launch, Sachin Dasharath, head, Africa-International Operation, Ashok Leyland, said, “Nigeria is an important African market for Ashok Leyland. The new range of Fully Built trucks will sport contemporary design, a new-generation platform and will offer best-in-class efficiency, performance and comfort. Reinforcing our brand promise of ‘No Dream too far’ we are offering Phoenix that will provide the best total cost of ownership to our customers”.

The key attributes of Phoenix are vehicle performance, customer profitability and driver comfort. Packed with superior mileage, load carrying ability, stability and manoeuvrability, the Phoenix helps to run the business with better return on investment.

It offers class-leading comfort that sets the benchmark in the commercial vehicle industry. Dashboard is ergonomically designed with the controls placed intelligently while the vehicle comes with multi-angle adjustable seats.

The steering column comes with tilt-able and telescopic movements, while the 2-point suspended cabin offers comfort and convenience.

According to Dasharath, “Our aim in the international markets is to add more products to our portfolio and offer innovative and comprehensive solution to our global customers. Experience a new class of LHD vehicles from Ashok Leyland”.

Stallion as a household name in Nigeria said it owns 45 percent of the new car businesses in the country. With this market share, it is undoubtedly one of the strongest players in the commercial vehicle segment by the virtue of its customer base and vast distribution network.

The exclusive national partnership with Ashok Leyland has evolved with time to bring the best-in-class products and services to the Nigerian consumer.

These commercial vehicles are assembled locally and are best engineered for the road severity in Nigeria and generating employment.

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