Geely global relaunches in Nigeria under Coscharis
franchiseship

Geely Auto International has found a new official partner in Nigeria and that franchisee is Coscharis Motors.

Consequently, Coscharis Motors becomes the exclusive franchise representative of Geely Global in Nigeria and sets to officially launch the latest Geely models into the Nigerian market very soon.

Under the deal, Coscharis will assembles the all-new GX3 Pro and the new Coolray. The dealer will also distribute the vehicles through their sales network throughout the country.

Last November 14, the House Committee on Industry commended the Coscharis Motors when they paid a working visit to the facility with a team from the
National Automotive Design and Developmet Council (NADDC) in attendance.

According to Scofield Wu, head of Geely Auto International Middle East/Africa Business Unit,
“We have carefully re-selected our representative in Nigeria, because we are looking for a partner with strong pedigree in the automotive sector in Nigeria that can deliver our brand promise, this we got in Coscharis Motors”

Coscharis Motors share our belief that the Geely models are the perfect fits to mitigate customers’ budget constraint especially those who require automobiles that are durable, reliable, technologically driven and have best aftersales offerings.

“This shared passion, along with their excellent reputation in the automotive industry, makes it the perfect partnership for Geely Auto International in Nigeria”. The Geely official said.

Commenting on the partnership, the president and chief executive of Coscharis Group, Dr. Cosmas Maduka said “We are excited to celebrate the confidence that Geely Auto International has reposed on us to represent them in Nigeria”.

The Coscharis Motors boss declared that, Geely Auto is in sync with Coscharis Motors towards ensuring our corporate brand promise to continue to create value to all stakeholders.

This milestone marks another step in the evolution of the company towards remaining timeless in its relevance. We are committed to broadening our dealership’s scope to the public, and believe the Geely Auto brand provides a capable, refined and reliable vehicle option to our customers, especially in this economically challenging times.

“With our pedigree and experience of the Nigerian market, it is clear to us that the Geely Auto brand is what is needed today to bridge the gap between luxury and budget auto brands available in market.

The models, especially the all-new Starry and GX3 Pro are game-changers in their respective segments.

These vehicles have what it takes to meet customers’ expectations satisfactorily, especially government and companies who are looking at their middle management team and fleet vis-à-vis their bottom-line.

“At Coscharis Motors we are excited to re-launch the New Geely Coolray and Emgrand in addition to bringing the very newest models to Nigeria. We look forward to those existing and new customers because these models are definitely going to stir things up”.

One of the highlights of the official announcement of Coscharis franchise was the visit of members of the House Committee on Industry from the Federal House of Assembly who as part of their oversight functions had a facility tour of the Coscharis Assembly Plant located at their group head office in Lagos where the new Geely variants are being assembled.

In the submission of the chairman of the House Committee who led the delegation, Dr. Enitan Badru, ”Our visit to Coscharis Assembly Plant is to have an on the spot assessment of the Plant for us to be able to know in specific terms where they need our interventions in terms of enacting relevant laws to protect such investment. This surely will help us legislate on every support required to encourage such local Organizations to further invest in our Country towards achieving the best intentions of the government of the day”.

In the same vein, the direcror-general of the National Automotive Design and Development Council (NADDC) who was represented by the director in charge of Research and Development: Dr. Fidelis Achiv with his team commended Coscharis on the assembly plant that has rolled out different brands and now delivering the Geely brand.

NADDC promised to give all the necessary support it deserves to succeed in delivering the expected value for the country.

Group managing director of Coscharis Group, Josiah Samuel who conducted the teams round the assembly plant pointed out that, the facility can be compared to any other assembly plant in the World.

In his word, “With what you’ve seen here today, Coscharis has simply shown that if given the required support with the right conducive business environment, indigenous organizations like ours that has what it takes to compete in the global space will deliver World standard vehicles going by our pedigree with globally respected automobile brands we represent in Nigeria”.

Coupled with the new Geely brand added to our robust portfolio, we believe our locally assembled Geely vehicles will do well in the Nigeria market. As an entity that believe in our country Nigeria, we shall continue to do all in our space to sustain this local assembling of more brands from this plant as it also has the economic implications of creating more job opportunities both for skilled and unskilled labour that will definitely boost the country’s economy”.

MIKE OCHONMA
Editor