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Volkswagen’s EV sales rise in Europe, plunge in China

Releases full-year earnings for 2024

…Battery EV sales up 112 percent in …Europe in Q1, down 37 percent in China

…Total China sales fall 7.1 percent

…New models coming this year

…US sales figure slightly up

…Automaker heavily exposed to tariffs

Volkswagen Group’s sales of battery-electric cars more than doubled in Europe in the first quarter but fell by over a third in China, data showed on Wednesday, in a sign of the automaker’s diverging fortunes in the electric car market.

While Europe’s EV demand is picking back up after years of slow growth, China’s electric car market remains fiercely competitive, with new EV-only entrants swiping market share from foreign manufacturers.

Volkswagen’s total sales fell in China by 7.1 percent, despite the German group maintaining a strong share of the combustion engine market at 22 percent.

German rivals Mercedes-Benz (MBGn.DE), opens new tab and Porsche (P911_p.DE), opens new tab have also reported a slump in China sales.

Volkswagen said it expected sales of its battery-electric cars to pick up in the coming months as it launches new versions of key models such as the ID.3 and ID.4X.

At the Shanghai Auto Show in April, the carmaker will premiere the first series production model of a new Audi brand to be launched this year, and showcase three VW electric models coming out in 2026, one by each of its joint ventures with FAW, SAIC, and JAC.

The SAIC model, an electric SUV, will feature a so-called range extender, a small combustion engine that can charge an EV battery, easing the worries of potential customers hesitant about the battery’s range.

Europe, orders for Volkswagen vehicles, both electric and combustion engine, rose 29% in Western Europe compared to last year.

Battery-electric vehicle sales on the continent have risen substantially so far this year even as total car sales have fallen, data from the European Automobile Manufacturers’ Association has shown, as new EU emissions targets and the launch of new models drive demand after years of slow growth.

Sales in the U.S. rose 6.2 percent, in a possible sign of customers front-loading purchases ahead of the implementation of 25 percent tariffs on car imports.

Around two-thirds of the VW brand’s sales are cars made in Mexico, and all the group’s Porsche, Audi, and Lamborghini vehicles are imported from Europe, leaving it highly exposed to the unfolding trade war.

Courtesy Reuters

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