N24m new Mercedes CLA set to play by the rules

..Flaunts technologically, digitally enhanced interior

Weststar Associates Limited, authorized General Distributor of Mercedes-Benz in Nigeria has announced the arrival of the first units of the all-new CLA into the market.

The all-new CLA comes with striking features that emphasize making an already great car even better; the new dynamic design underlines the coupé character with its stretched form and design elements such as the bonnet with power-domes or the rear license plate which has been moved down.

Dealership insists that, it is the most intelligent and emotive car in its class as the automaker continues its dominance in the compact car class with the introduction of the model. Building on the success of the first generation which sold over 750,000 units worldwide, it represents an improvement in an already crowded auto market.

It comes with more space at many spots in the interior; at the front., with the headroom has increased by 17 mm and elbow room by 35 mm, and thanks to a wider opening (+262 mm), the boot compartment is now more convenient to load than the predecessor model.

The Mercedes-Benz User Experience (MBUX) has been updated with an interior assistant which recognizes operating requests from movements, this makes various comfort and MBUX functions even simpler and more intuitive.

Lastly, the all-new CLA relies on four-cylinder petrol engines which in comparison to the previous generation, are characterized by significantly increased power and improved efficiency.

The exterior gives it the potential to become a modern design icon. As a four-door coupé, the new CLA intrigues with its purist and seductive design; the flat headlamps with the striking daytime running lamps together with the low slung bonnet and the diamond radiator grille with central star create the vehicle’s sporty face, which has clear echoes of classic Mercedes-Benz sports cars.

The two-piece, narrow tail lamps and the number plate housed in the bumper on the rear emphasize the width making it appear flatter and sportier with good presence on the road.

Its interior exudes themes of ‘high tech’ and ‘youthful avant-garde’, even as it reveals a technologically and digitally enhanced interior with the Widescreen display standing out as a major highlight, while the dashboard comes with more width, creating a generous sense of space.

While the colours and materials of the interior vary from the different equipment lines, however, customers are spoilt for choice with the black, macchiato beige, bahia brown or two-tone combinations between these colours or black and red or black and grey. The trim elements on the dashboard and doors are either in dinamica, carbon optic, aluminum or open-wood high-quality wooden trim.

Space and comfort is highly guaranteed with the standard seat with straight stitching, and comfort seat with double topstitching (available with the Progressive equipment line), the backrest of the rear seats is 40:20:40 foldable providing even more space for the trunk whenever the need arises.

The Mercedes-Benz User Experience (MBUX) continues its development even as the multimedia infotainment system has been updated with two striking new features in the MBUX Interior Assistant and the newly improved “Hey Mercedes” voice control.

Commenting on the new arrival, Mirko Plath, CEO, Weststar Associates Limited, said that the whole Weststar team is happy to bring the latest Mercedes-Benz compact car to Nigerian roads.

He also stressed the importance of the CLA to the brand portfolio, adding that globally many people who purchased the first generation of the CLA bought another Mercedes-Benz as their next car.

He is confident the success story will continue especially in the local market. The all-new CLA gives another glimpse into the future with its superior technology, luxurious materials and performance output.

For a compact car it clearly stands out as the best in its class, doing justice to an already established vehicle. The all-new CLA is now available at Weststar authorized Mercedes-Benz dealerships across Nigeria with the best after-sales service experience.

It has more powerful and efficient engines in comparison to its predecessor. For the Nigerian market the all-new CLA comes in 4-cylinder gasoline engines. The M282 gasoline engine has an output of 100kw/136hp – 120kw/163hp and a peak torque of 200 – 250nm coupled with the 7G-DCT dual clutch transmission, this forms the point of entry for engines in the CLA 180 and CLA 200.