Motul Lubes, Winpart by CFAO partnership launch marks new era in automotive solutions

Motul Lubricants and Winpart by CFAO have officially launched their strategic partnership at the Whitestone Event Centre in Oregun, Ikeja Lagos, Nigeria.

This collaboration marks a significant milestone in the automotive sector, reaffirming both brands’ commitment to delivering premium quality and exceptional value to their customers.

By combining Motul’s global expertise in high-performance lubricants with Winpart by CFAO’s established distribution network for multi-brand spare parts and lubricants, this partnership makes world-class automotive products more accessible to consumers in Nigeria.

The launch event was attended by key stakeholders from the automotive industry, including fleet maintenance companies, workshop owners, distributors, retailers, and biker communities. The event provided an afternoon of collaboration, insights, and networking, highlighting the shared vision of advancing automotive care with top-quality products and services.

“This partnership is more than just about products; it’s about providing high-quality lubricants to a broad range of customers—from motorcycles and cars to trucks—ensuring that they can maintain and maximize the lifespan of their vehicles,” said Michael Ikiebe, Senior Marketing Officer at Winpart by CFAO.
Attendees had the opportunity to experience Motul’s high-performance lubricants firsthand, gaining insights into their role in enhancing engine durability and overall vehicle performance. Discussions also focused on how the partnership will foster innovation and improve automotive maintenance practices across the country.

Key Benefits of the Partnership are -Enhanced Accessibility: Winpart by CFAO’s extensive distribution network will ensure that Motul products are widely available in key markets throughout Nigeria; Expert Support: The partnership will leverage the technical expertise of both brands to educate and guide consumers and mechanics on best lubrication practices; and Sustainable Solutions: Both Motul and Winpart by CFAO are committed to sustainability, ensuring their operations and products support environmentally friendly automotive care.

“We are thrilled to partner with Winpart by CFAO, a name synonymous with quality and trust in the automotive industry. Together, we are setting a new standard for lubricant availability and service delivery in Nigeria,” said Omar Mecheri, Business Development Manager for Key Countries Africa at Motul.

Mohamed Taleb, General Manager at Winpart by CFAO, added, “This partnership marks a significant milestone for us. Our shared values and complementary strengths will undoubtedly provide unmatched value to our customers, and we are excited for the opportunities ahead.”

The reliability and performance of Motul products were highlighted by David Yakubu, promoter of 4teesautowerks, a performance garage in Lagos, who said, “I’ve been using Motul products for over eight years, and I can personally attest to the superior quality of their lubricants and other automotive products.”
In another testimonial, Olukayode Kosile-Palmer, President of the Bikers with Attitude and Determination (B.A.D.) club, stated, “Our members have relied on Motul products for years to improve the performance and longevity of our bikes.”

Motul is a globally recognized leader in the formulation, production, and distribution of high-tech engine lubricants and industrial products. With over 171 years of innovation, Motul continues to set the standard in automotive and industrial performance worldwide.

Winpart by CFAO is a leading distributor of multi-brand spare parts and lubricants in Nigeria. Known for its reliability and expansive network, Winpart delivers high-quality solutions tailored to meet the diverse needs of its customers across the country.

MIKE OCHONMA
Editor