Jetour taps new accredited dealers to disrupt Nigeria’s auto market

Jetour Nigeria has strengthened its footprint in the country’s automotive market with the appointment of seven accredited dealers, partnering with some of Nigeria’s most established and reputable auto firms as it accelerates nationwide expansion.

The development comes on the heels of major industry recognition for the brand, including its emergence as Fastest Growing Automotive Brand in Nigeria at the 2024 Nigeria Auto Journalists Association (NAJA) Awards, as well as the crowning of the Jetour Dashing as Nigeria’s Car of the Year 2025.

The newly unveiled dealer network comprises long-standing automobile companies with decades of experience in the Nigerian market, widely known for professionalism, reliability and strong after-sales support.

The seven accredited Jetour dealers are Elizade Nigeria Limited, New Era Autovehicle Services Limited, Kojo Motors, Germaine Auto Centre, Tab Autos Limited, R. T. Briscoe Motors, and Mandilas Motors.

Industry analysts note that the calibre of the dealer lineup gives Jetour a strong competitive edge in a market where buyer confidence is closely tied to dealer reputation, spare parts availability and after-sales service capability.

In a statement, Jetour Nigeria said its market entry has been characterised by rapid expansion, growing showroom presence and increasing consumer acceptance. The brand’s recognition as Fastest Growing Automotive Brand at the 2024 NAJA Awards underscores the pace at which it has gained traction in Nigeria’s highly competitive auto space.

Further reinforcing its momentum, the Jetour Dashing SUV was named Nigeria’s Car of the Year 2025, outperforming rival models from long-established global brands. NAJA judges cited the vehicle’s bold design, advanced technology, safety features and strong value proposition, as well as its suitability for Nigerian roads and lifestyle demands.
With a robust dealer network and growing industry validation, Jetour Nigeria is positioning itself as a major force in the country’s SUV segment.

Analysts believe partnerships with tested and trusted auto firms will be central to sustaining growth, enhancing customer experience and building long-term brand loyalty.

As competition intensifies, Jetour’s strategic dealer expansion and award-winning products signal a clear intent to redefine Nigeria’s evolving automotive landscape.

Mike Ochomma
Editor

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