Ford, Renault franchisee dangles carrot as Abuja Motorfair opens

…As part of northern region market consolidation drive

MIKE OCHONMA

Coscharis Motors  is set to replicate its last outing at the last Lagos Motorfair next week at the Abuja version of the auto fair scheduled to hold from November 15 to 20, 2021 at the International Conference Centre, Garki, Abuja to delight the of the Abuja market and Northern auto enthusiasts.

 The automotive multi-dealership’s participation at this edition of the auto fair is part of the planned marketing activities to avail its numerous loyal customers and stakeholders alike to partake in various end of the year promotional offerings and most especially availability of new variants that will be showcased at the auto fair.

Abiona Babarinde, general manager, marketing & corporate communications, Coscharis Group, confirmed that Coscharis would be attending the Abuja Autofair specifically to highlight the latest auto models of both the Renault and Ford brands respectively. To equally give the opportunity to those that visit their stands at the fair very exciting discounts on every purchase.

‘’Our presence at this year’s Abuja Autofair is to give the opportunity to those discerning auto enthusiasts, most especially representatives of corporate organisations, government agencies that are potential fleet buyers to either round up the year or for future procurements ahead of a new business year that will visit our stands some compelling price discounts especially on our new variants like the Ford Edge and Ford Figo’’. Abiona said.

Coscharis Motors is equally extending its ongoing promotions on the Renault Kwid and Koleos that goes with a brand new Abro generating set on purchase of any of these Renault variants. It is exciting to note that, part of the highlights of its presence at the fair will be the display of the company’s locally assembled Renault Logan and Duster respectively to the delight of everyone that comes around the dealership’s pavilion for a good deal.

 Babarinde further expatiated that since the middle of the year, Coscharis Motors has continued to offer credible finance schemes to help customers cushion the impact of the harsh economic environment. “We have overtime partnered with credible financial institutions starting with one of our sister firms (Coscharis Mobility) to deliver a seamless finance back up for whoever wants to purchase any of our brands with a minimum of 10 percent deposit of the principal amount while you spread the other balance payment over a period of time. We’ve been delighting our numerous customers with this ease of owning a brand new vehicle with partners like the Polaris bank and of recent, Sterling bank respectively”.

Brand manager; Felix Mahan reiterates that, the brands commitment towards ensuring that the franchisee continues to bring both the Renault and Ford brands closer to the customers as they are at the heart of everything the brands represents. He said, “Despite serious competition from several other brands, our aim is to continue to position the brands as customer-centric, which is why Coscharis will always promise to deliver value for money at all times”.