Massilia brings Mitsubishi franchise under joint dealership

Not deterred by the harsh operating economic environment, low market volumes and slim margins in the midst of a weakening exchange rate, Mitsubishi automakers have consolidated its Nigerian duo franchises into one umbrella.

With this development, CFAO Motors and Kewalram Motors, being the traditional franchisee in Nigeria for decades is to remain joint franchisee in the country under Massilia as a registered business name with the regulatory authorities.

According to the joint venture, Massilia Motors Ltd. will provide customers with quality Mitsubishi Motors ranging from the passenger cars, SUVs, pick-ups, spare parts as well as offering quality after-sales services across Nigeria at its head office located at Ijora Causeway, Ijora Lagos.

As at the time of filing this report, a complete range of Mitsubishi Motors vehicles is now available with compact cars, sports utility vehicles and pick-up trucks with renowned models such as the Pajero or L200.

Only last week in Lagos, the new Massilia Motors representatives of told the Nigerian motoring journalists that among the value-chain to secure customers patronage and guarantee return on investment,  the major after-sales hub and workshop will be fully equipped with genuine spare parts and qualified technicians.

The motoring reporters were also taken through digital newsroom that will regularly update and inform the buying public about developments in areas of sales, marketing and sales update including product details as well as spare parts updates as it unfolds.

Representatives of the company explained that the vision of the new company is to become Nigeria’s leading automotive distributor with delivery of world class customer service.

Thomas Pelletier of CFAO Motors and managing director of Massilia Motors disclosed that among other things, after-sales support will be given top priority while plans are underway to appoint more dealers.

On his part, Victor Eburajolo, Deputy Managing of Kewalram Chanrai Group, assured that genuine spare parts are in place at all times to meet customers’ demands.

Eburajolo maintained that Massilia Motors workshops have access to state-of-the-art tools and diagnostic equipment needed to carry out light and comprehensive services. All vehicles sold under the dealership are covered by manufacturer’s warranties of 3 years or 100,000 kilometers whichever comes first.

Similarly, Kunle Jaiyesimi Deputy Managing Director, Massilia Motors, corroborated the position of the duo revealed that the joint venture will be of great benefit to customers across the country.

The modern flagship showroom on Adeola Odeku Street located on Victoria Island in Lagos and the new Mitsubishi Motors website are steps taken to show the company its commitment to revitalize the brand’s image in Nigeria. Over the years, the brand is known for the reliability and ruggedness.

Explaining further, Pelletier said: “The Massilia advantage is that we do not only sell cars, we consider our customers as stakeholders and provide solutions tailored to their needs. From advisory role or purchase decisions by customers to establishing a maintenance plan, we follow the customers through the product life-cycle to ensure good value and a longer life span.”