Mikano Motors presents Eado Plus luxury sedan to 45th Miss Nigeria

Mikano Motors Limited, one of Nigeria’s fastest growing automotive brand on Monday this week in an air of excitement, officially handed over a new Changan Eado Plus sedan to Doris Ogah, lawyer and model, the newly crowned 45th Miss Nigeria.

The handing over ceremony of the luxury sedan officially marks the beginning of the partnership between Mikano Motors and the iconic Miss Nigeria pageant, which exemplifies Nigerian women’s beauty, strength, and resilience.

Speaking during the epoch making event, Mofid Karameh, Chairman and Chief Executive of Mikano Group stated that,
Mikano has always stood as a proud supporter of the nation’s arts, culture, and entertainment industry, and is committed to fostering creativity and talent of Nigerian origin.

According to the Mikano boss, “We continuously support various sectors, an example being Afriff- the largest film festival in Africa – and this event, here, is no exception”.

The legacy of Ms Nigeria, Mofid Karameh noted, is not just about beauty; it’s about strength, intelligence, and leadership. “We believe that, this platform can mould the future female leaders of our country. By celebrating these remarkable women, we pave the way for a brighter and more empowered Nigeria”. He stated.

Karameh said that Mikano will continue to support and uplift local talents, and expressed hope that, the values of Ms Nigeria will not only shine brightly in the society, but will inspire the next generation of female leaders.

Tom Yin, Vice General Manager of Changan Middle East & Africa (MEA), delighted noted that, as a global automotive enterprise with a profound 163 years history and 42 years of automobile manufacturing experience, Changan Automobile has always
regarded “leading the automotive civilization and enriching human life” as its
mission and responsibility.

“Changan Automobile has been rooted for 40 years on this dynamic continent of Africa. We are deeply honoured to partner with Mikano in expanding
our presence in the Nigerian market, offering high-quality products and services
to local customers”.

Tom Yin pledged that looking ahead, Changan will remain committed to
long-term and localization, working hand in hand with Mikano to create more jobs and drive sustainable development in Nigeria.

Here, we extend our appreciation to the dedication of the Mikano team, the support from the media friends, and the trust of our customers. He added that, this beauty pageant focuses on the remarkable achievements of the Nigerian women such as wisdom, leadership, and cultural advocacy.

“This aligns perfectly with Changan Automobile’s global “Her Power” initiative. Through this collaboration, Changan Automobile aims to inspire a new generation of women to pursue their dreams, shine in their fields, and shape a brighter future”.

Joelle Haykal, executive director, Mikano International noted during the event, that “The partnership represents Mikano Motors commitment to empowering women and supporting local talent within our communities, in line with Miss Nigeria’s theme for this year, “Cultural Heritage and Community Engagement”. This has always been a mainstay for the Mikano Group and is evident in much of our efforts to give back to the society”.

She emphasised that, the dealership is very excited to present the Eado Plus to Ms Ogah, who embodies the spirit of Miss Nigeria. This initiative according too her is not just about the car; it is about recognizing the iconic symbolism of the Miss Nigeria pageant, from its beginnings in 1957, as a photo contest to what we have now, a pageant that has produced ladies who have made impacts in various professional fields and with credible accomplishments.

The beauty queen on her part part said she is excited to have won the pageant and also receiving the Eado Plus. “Winning the Miss Nigeria title has been a life-changing experience, and I am deeply grateful to Mikano Motors for this incredible gift. This car is not just a means of transportation; it represents the journey ahead and one filled with purpose, advocacy, and impact. I am excited for all that is to come and look forward to using my reign to inspire and empower young girls across Nigeria. Thank you, Mikano, for this generous support”.

Legendary Nollywood queen and Chairman of the Miss Nigeria board, Mrs Rita Dominic Anosike shared her insights into reviving the Miss Nigeria franchise. “Reviving the Miss Nigeria franchise Rita Dominic Anosike it is not only about a pageant, it is about building a dream and it seems that the roads are clear for Doris Ogah to blaze new trails and inspire the next generation of Nigerian Queens, yearning to be a part of the legacy of Miss Nigeria.

The Eado Plus, known for its stylish design and advanced features, symbolizes the values of innovation and excellence that is synonymous with the Changan brand, perceived as an ideal match for the current Miss Nigeria.

MIKE OCHONMA
Editor